during the finals of the 2014 Men's ACC Basketball Tournament at Greensboro Coliseum on March 16, 2014 in Greensboro, North Carolina.

Duke trolled Kentucky, quickly regretted it and tried to take down this tweet

The person managing Duke's Twitter account forgot the most important rule of social media.

Kentucky coach John Calipari seemed to take a shot at Duke and its head coach Mike Krzyzewski when speaking on the subject of one-and-done players being a part of college basketball and the coaches differing recruiting pitches.

When Duke landed the No. 1 center in the Class of 2016, their Twitter account took a seemingly obvious jab at Calipari's recent comments on the programs. The tweet has since been deleted but stayed up just long enough for people to grab screenshots, allowing it to live on in Twitter infamy.

Flames aside, the fish and fishing rod emojis are in obvious reference to Calipari's jab. Hopefully we remember that the person running Duke's Twitter page is likely a student and while they should know better, adds a little fuel to the already burning fire between the two programs. From a fan's perspective, that's not a bad thing.

[h/t FTW]