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After dropping Cam Newton following remarks directed towards reporter Jourdan Rodrigue, yogurt brand Dannon has already picked up another NFL quarterback in his place.

According to ESPN’s Adam Schefter, Dannon has signed on Cowboys quarterback Dak Prescott, inking the second-year quarterback to an endorsement deal worth $3 million this year.

ESPN’s Darren Rovell added on that no NFL player has signed more endorsement deals this year than Prescott, who was one of the hottest commodities in football after his rookie campaign with the Cowboys.

The move comes after Newton commented that “it was funny” to hear “females talk about routes” in response to a question Rodrigue asked to Newton in his weekly presser on Wednesday. Newton has since apologized for the remarks, while Rodrigue is facing her own criticisms after users discovered past racist remarks on her Twitter account.

Bo was born in Atlanta, GA, and has always been a savvy sports follower. He attended Georgia Tech and has previously worked with ESPN TrueHoop, HawksHoop, and the Georgia Tech Newsroom. He covers the Auburn Tigers and national college football for FanBuzz.
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