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If a trip to the Super Bowl every year for the rest of your life tickles your fancy, you might wanna stock up on Bud Light.

Anheuser Busch, the official beer of the NFL, has just come out with the promotion to end all promotions. It’s called “Strike Gold” packaging and the lucky customers who find gold Super Bowl 51 cans in their cases of Bud Light will be eligible to enter to win tickets to the Super Bowl every year for the rest of their lives, up to 51 years.

Just 37,000 gold cans will reportedly be available in the promotion, which runs from Nov. 28 through Jan. 13. Just post a photo to social media holding the gold can with the hashtags #SBTix4ife and #Sweeps or by visiting BudLight.com.

Now that really is striking gold.

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