Florida State likes to commemorate and celebrate things a lot. Last year, the team got insane rings to celebrate the fact they beat Miami and Florida in the same season. This year, they are keeping it more tame and giving the fans a chance to get in on the action as well.
This makes a lot more sense than giving the players a ring for something the fans expect every year. That and if you lose in the postseason (much like last year’s Peach Bowl) then those rings look a bit ridiculous.