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Let me start by saying, I have no idea what happened here — the good folks at BroBibile say this guy headbutted a curb — but it is one of the most awful sites I’ve ever seen.

And, the guy in question — identified on Twitter as Craig MacKenzie — doesn’t seem all that bothered by it.

OUCH! How about this?

And, if that’s not enough, here he is, getting his closeup in