February has been very kind to the New England Patriots. Tom Brady and company engineered what was easily the most impressive comeback in Super Bowl history to net the organization yet another Super Bowl title. With that in mind, it is easy to see why the Patriots would be feeling themselves as the offseason arrives and some off-field decisions reflect that in a big way.
Darren Rovell of ESPN brings word that New England has secured a trademark to the phrase “Blitz for Six” in advance of a pursuit of a sixth Super Bowl title. Beyond that, the Patriots have also reportedly pursued a trademark on the phrase “no days off,” following Bill Belichick’s now-infamous parade chant, and that is just the tip of the iceberg.
In the midst of the same story from Rovell, it is revealed that Patriots owner Robert Kraft and the Kraft Group also owns the trademarks to both “”19-0” and “Perfect Season”. For the uninitiated, that combination would only come into play if New England was able to make NFL history with the first perfect season involving a 16-game regular season schedule.
The Patriots did come the closest to achieving that ultimate glory before falling short against the New York Giants, but the mere existence of those trademarks indicates some big-time confidence. Tom Brady is beyond the age in which most top-flight quarterbacks retire and, frankly, the run to this year’s Super Bowl title was not one marked with zero adversity. Still, if there was ever an NFL team that could “shoot their shot” like this, it is probably New England and they aren’t being shy.