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I’ve come to realize that Italians have TV shopping down to an art.

They show a sexy woman, insert Joanna Golabek, and next throw in some merchandise. Then voila—they have a match made in heaven.

Related: Joanna Golabek sure has this home shopping gig figured out

How do they get anything done in Italy? Especially with beautiful women like Golabek and Emanuela Botto on television selling stuff.