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These billboards are rising up around Athens with Alabama coming to town
ATHENS, GA - SEPTEMBER 19: The Georgia Bulldogs mascot Hairy Dog goes crowd surfing during the game against the South Carolina Gamecocks on September 19, 2015 in Atlanta, Georgia. Photo by Scott Cunningham/Getty Images) *** Local Caption *** Hairy Dog

In preparation for their biggest game in since their last trip to the SEC championship game, the Georgia Bulldogs (4-0, 2-0 in SEC) are even starting to recruit fans for what could be the Game of the Year.

Instead of directing drivers to the nearest gas station, the school instead decided to use the billboard on Georgia’s south campus to elicit school spirit from Athens’ residents, Georgia students and anybody lucky enough to be living in northeast Georgia at the time.

A big sign isn’t going to be the difference-maker in the game between two top SEC teams, but still, it’s nice to see Athens already in game mode.

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