Quickly becoming one of the biggest sports in the world, the UFC has been sold to the WME-IMG for a whopping $4 billion.
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Originally bought for just $2 million, the organization becoming regulated and legalized in major cities (such as New York) has enhanced the brand and opened new opportunities.
As for some of the major drawbacks of the spot, the new owners will have their challenges.
How they handle the deemed unfair pay and the insane Reebok deal remains to be seen. As for the sometimes controversial Dana White, he will remain the organization's president.
The release notes that Dana White will remain president of UFC. Lorenzo Fertitta, fmr CEO, steps down from day-to-day operations.
— Ariel Helwani (@arielhelwani) July 11, 2016
Dana in press release: "I’m looking forward to working with WME | IMG to continue to take this sport to the next level.” #UFCSale
— Mark La Monica (@LaMonicaMark) July 11, 2016
Franks and Lorenzo Fertitta, the organization's former owners, will remain minority owners.
