When the NBA announced it would be bringing advertisements to uniforms, there was quite the outcry of ruining the league’s traditional gear.
But commissioner Adam Silver pulled one over the league during All-Star weekend, debuting advertisements on uniforms during the Slam Dunk Contest, and he knows it.
From Portland Tribune:
“Tribune: Is there an inevitability of having ads on jerseys? When will it happen?
Silver: During the slam dunk competition on Saturday night of All-Star Weekend, all the contestants were wearing a Sprite logo on their jersey. It was fascinating to me it got almost no attention. That goes to show that, while I understand what the notion of NASCAR-like uniform conjures in fans, there is a tasteful way to have relatively small branding added to the jerseys that would provide additional value to our sponsors and the league.”
And he’s right. Just check out Zach LaVine’s gear:
The small Sprite logo on the left breast isn’t terrible and doesn’t take away really anything from the uniform. After seeing what the league plans to do, there’s really no harm in adding advertisements to these uniforms.