They're not America's Team for nothing.
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Despite a lowly 4-12 finish last season, expectations are soaring in Dallas, leading to four Cowboys landing in the top five of merchandise sales:
.@DezBryant merchandise sales was tops among all NFL players in 2016 Q1 (via @NFLPA) pic.twitter.com/B0w6m6C7Kw
— Gil Brandt (@Gil_Brandt) July 28, 2016
Whether this success can translate onto the field remains to be seen.
As long as Romo stays healthy, the offense should be booming. When it comes to the defense though, Dallas will need as much help as it can get.
