2024 will bring about plenty of changes to the look of some of the cars in the NASCAR Cup Series. Ford previously announced the new version of the Mustang. Now Toyota is also getting in on a new look with the unveiling of the new Camry XSE.
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The Camry XSE Next Gen follows the Toyota Camry TRD Next Gen, which won 18 races and 25 poles during the last two seasons in the Next Gen Era.
Toyota Racing Development and Calty Design worked together to ensure body styling characteristics replicated the recently unveiled 2025 Toyota Camry XSE as closely as possible, according to Jim Utter from motorsport.com.
The 2024 #NASCAR Cup Series Toyota Camry. pic.twitter.com/bmyIarVRFG
— FOX: NASCAR (@NASCARONFOX) November 27, 2023
Some of the new features on the car include a distinctive hammerhead styling on the front facia, along with an upper grille slot that is tied into updated slim and wide headlights.
Those changes, along with much thinner taillight decals, give the new Camry race car a more sculpted appearance.
Toyota Motorsports North America's group manager, Paul Doleshal, is ready to see the new car hit the track in February, and he wants to showcase the old idea that the cars that race on Sundays can be very similar to what can be driven on the road the rest of the week.
"The 2024 Camry XSE race car will properly highlight Toyota's attention to detail as has been showcased in the new street version Toyota Camry," Doleshal said. "We are excited to bring this car to the racetrack and continue to achieve success with it for years to come. The amount of work put into this car's production cannot be overstated, and we thank everyone at TRD and Calty Design for their efforts in creating a premier vehicle for our team partners to compete for wins and championships."
Toyota is the only manufacturer in NASCAR to showcase three different nameplates across the top three national series, with the Camry in Cup, GR Supra in Xfinity and the Tundra TRD Pro in the Truck Series.
With the new Camry coming to Cup next year with the full support of TRD, it looks like Toyota is far from finished adding to its winning legacy in the sport.