Last month, we learned that Amazon Studios greenlit a project called "Money Game," a docuseries following LSU Tigers athletes during their 2023-24 season — and the monetary amounts for those involved have been released.
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Produced by Campfire Film & TV, the show will be paying LSU itself $1 million for exclusive rights, and there's also a "talent fee" that's paid in the "form of NIL [name/image/likeness] compensation," Sportico reports.
Campfire Studios is paying LSU $1 million for the exclusive rights to produce 'The Money Game'
Separate from the “talent fee” Campfire will negotiate with all participating @LSUsports athletes, who would be paid in the “form of NIL compensation.”
LSU employees, on the other… pic.twitter.com/m6SFW2w1US
— Sportico (@Sportico) February 14, 2024
While the school and athletes are getting paid, LSU employees such as head football coach Brian Kelly aren't explicitly receiving compensation for taking part in the docuseries.
This docuseries is co-produced by Axios Entertainment and Jersey Legends. The latter is a production company owned by Shaquille O'Neal, an LSU alum.
As Sportico mentions, the docuseries is set to follow "some of the world's most sought-after college athletes" through "one of the most tumultuous and nail-biting years of college athletics to date."
Within the agreement, there's language that states Campfire "will provide a contract for each student-athlete involved in the series outlining their responsibilities and compensation for their participation."
In addition to Kelly, gymnastics coach Jay Clark, associate athletic director Taylor Jacobs and chief brand officer Cody Worsham were also available.
The show is set to take place over an average of 16 weeks between July 2023 and June 2024. There are also 20 days of off-campus travel permitted for Campfire.
Before each episode's edit is confirmed, LSU will have the last right of refusal and have five business days to "provide notes or objections."
However, Campfire Film & TV wasn't the only company interested in this type of show with LSU. Worsham told Sportico that the school had at least six and up to eight different companies contact them over the last two years.
Worsham also said they considered a show produced only by Jersey Legends that would've focused on the women's basketball team but opted to include them and other teams into this one show.
"We wanted great financial terms, great partners, someone we trusted, someone we shared a similar vision for what the story would be," Worsham said in a phone interview. "And then when Shaq got involved in the back end of this, there was [an added] sense of comfort and trust. It is a full-circle moment ... NIL is ingrained to what LSU does, and it goes back to Shaq. He was one of the first college athletes to brand himself."
