NBA superstar Kevin Durant is signing an endorsement deal with Logan Paul/KSI's drink company, Prime. That is to say, KD joins a long list of names that have signed as partners, such as Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya.
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PRIME x @KDTrey5
Hydrate like the 3x Gold Medalist now @Walmart , @kroger & @Target 🔥 https://t.co/lc59QaptHz pic.twitter.com/OSZjgJMHvh
— DrinkPrime (@PrimeHydrate) July 9, 2024
Durant released a statement on his new partnership after the news broke.
"What the PRIME team has built in such a short time is incredible, and I'm as excited about the growth of their business as I am about the product," Durant said. "I'm looking forward to working together."
Kevin Durant has signed with PRIME Hydration, and they are coming out with an exclusive drink. pic.twitter.com/wJ5dWjBs7X
— The Daily Munch (@TheDailyMunchh) July 9, 2024
Prime explained why they picked Durant to be their new featured athlete.
"To sum up why we've chosen KD as our latest PRIME Athlete, just take a look at his stats. It's clear why fans deem him one of the greatest basketball players in the game... In addition to his impressive on court abilities, KD is an exceptional role model for young athletes. We're incredibly happy to welcome KD to the PRIME team," the Prime co-founders (Logan Paul/KSI) said in a statement.
The KINGs of marketing:
Logan Paul & KSI.
They built an empire of over 40 million followers and made Prime the fastest-selling beverage ever (1 billion bottles in 2 years)
Here's their crazy story: pic.twitter.com/g4Qbicoj97
— Tim Carden (@timjcarden) April 8, 2024
The company is evidently marketing Durant ahead of the 2024 Paris Games, as they are releasing a new flavor that has KD's name on it, to go with a USA flag colorway, and on the bottle reads "3X Olympic Gold Medalist and counting." To note, the 3x gold medal winner (2012, 2016, 2020) has a 46-3 overall record across all international competitions.
When asked who was the best player/leader of the 2024 USA team, many might think it is LeBron James, however, for Anthony Edwards, he claims it's his favorite player, Durant.
Anthony Edwards:
“When the game is on the line who’s our alpha? I think Kevin Durant, he better be… that’s who I came to see”
“Who I look to for advice? of course KD, that’s my favorite player of all time, anything I wanna ask I go straight to him” pic.twitter.com/GO2OvUbj9c
— 𝐇𝐚𝐭𝐞𝐝 ✰ (@Hatedzs) July 8, 2024
KD will be teaming up with big names this summer, such as his former arch rival LeBron, in addition to his old teammate Steph Curry, as well as biggest fan, Anthony Edwards. Other notable superstars on the Team USA roster heading to Paris include Kawhi Leonard, Jayson Tatum, and Joel Embiid.
Related: Jeopardy Contestant Mistakes Russell Westbrook For Kevin Durant
