Chase Briscoe is joining forces with a watchmaker from his home state of Indiana to launch a line of signature watches.
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Announced Friday, the signature watches hail from Fleddermann von Rieste. This Indiana-based company will use Briscoe as a brand ambassador while also releasing two versions of the Hanoverian Sport Watch — Southern Nights Black and Back Home Again Blue.
The Southern Nights Black edition features the Chase Briscoe logo in a prominent spot and a black carbon fiber textured dial. The watch band is resistant to chemicals, oils, heat, and wear while the watch itself is built to be less susceptible to shock and other forces.
The Back Home Again Blue edition ditches the black for a blue carbon fiber textured dial inspired by the state flag of Indiana.
Photo credit: Fleddermann von Rieste
The watchmaker said that this was not just a simple partnership. Instead, Briscoe remained heavily involved in the design process. Dr. Adam Fleddermann, CEO of the company, said that the Stewart-Haas Racing driver took part in every step along the way from brainstorming to product launch.
"I still view myself as just a kid from Indiana, and it's a pinch-me moment to have my own signature watch," Briscoe said in a press release. "I started racing for the love of it, and that's why you put so much time, energy, and effort into your craft.
"You love it and you take pride in what you do and how you do it. My Hanoverian Sport Watches from Fleddermann von Rieste are made the same way."
The watch will be a limited-edition item for collectors and Briscoe fans. According to Fleddermann von Rieste, only 50 watches will be produced in each color.
Fleddermann von Rieste has multiple options for interested buyers. The company has a tool to locate authorized dealers of the company's watches. Many of the products are also available on Amazon.
