Paige Spiranac is proving once again why she's not just a social media personality — but a flat-out powerhouse of online engagement.
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And this should be a surprise to no one, given her history.
Anyway, the former pro golfer turned influencer lit up Instagram over the weekend with a pair of photos that kept her 4.4 million followers glued to the screen. In the shots, Spiranac — draped in a white top and relaxing on her bed — flashed a warm smile, adding a friendly, "Hope you have an amazing Saturday!" The post was a hit, stacking up the usual dose of reactions and comments from her massive fan base.
This is classic Spiranac. Just last week, she dropped a Velma costume from Scooby-Doo on X (formerly Twitter), which racked up over 1.2 million views and 26,000 likes. For Spiranac, it's part of a playbook that's built her into one of the most recognized figures in the online golf space, blending personality with accessibility — and adding a little bit of fun.
But she also knows how to make sure people know that she still takes the game seriously.
"Golf is my therapy, but also the reason I need therapy," she recently said, via Sportskeeda. "It's a real love-hate relationship...You can be very frustrated at every level at you are at. But there's nothing more rewarding than a good round of golf, or hitting that good golf shot, or pulling that shot off. It just keeps you coming back day in and day out."
Since stepping away from competitive golf in 2019, Spiranac's content game has only picked up steam. She's been featured by Golf Digest, was dubbed "World's Sexiest Woman" by Maxim in 2022, and continues to leverage her brand with a mix of golf instruction, lifestyle content, and just enough personal flair to keep people coming back. She's proof that you don't have to be swinging a club on tour to keep fans of the game—and beyond—glued to what you do next.