The New York Jets are tapping into some familiar NFL minds as they prepare for their next big moves. According to multiple reports, the Jets have enlisted the services of The 33rd Team, a think tank and consulting group founded by former Jets general manager Mike Tannenbaum. The group will assist team owner Woody Johnson in identifying candidates for the team's next GM and head coach.
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This marks the first time The 33rd Team has been directly involved in a team's search process, setting up what could be a fascinating collaboration. Tannenbaum, who previously held the Jets' GM job from 2006 to 2012, will lead the charge alongside former Minnesota Vikings GM Rick Spielman. Both are well-respected NFL executives with deep connections around the league.
What makes this move particularly interesting is the broader expertise The 33rd Team brings. The organization boasts a roster of accomplished football minds, including Bill Belichick, Chuck Pagano, and Joe Banner. While their roles in this process remain unclear, their presence underscores the Jets' attempt to lean on as much experience as possible.
For Johnson, the move could be a sign of both desperation and determination. The Jets have struggled mightily this season, and the looming decisions at GM and head coach will define their path forward. By involving Tannenbaum and Spielman—names steeped in league experience—the Jets appear to be prioritizing insight and connections over pure innovation.
Still, critics will note that Tannenbaum's tenure with the Jets ended with diminishing returns, and Spielman's Vikings were often competitive but failed to achieve sustained postseason success. Whether this process delivers the right hires is anyone's guess, but for now, Johnson's willingness to try something unconventional is worth noting. One thing's certain: the Jets can't afford to get this wrong.
