During last Sunday's 22-10 Wild Card round win over the Green Bay Packers, Philadelphia Eagles star wide receiver A.J. Brown went viral as the broadcast cameras showed him reading a book on the sidelines.
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The book Brown was reading, "Inner Excellence," also skyrocketed in sales, as it actually reached as high as No. 1 on the Amazon's "Best Sellers" list (currently N0. 2).
Before Sunday’s Eagles-Packers game, Inner Excellence was buried at No. 552,709 on Amazon’s bestsellers list.
By Monday morning? No. 1. 🚀 pic.twitter.com/myVJI4dpax
— Kicks (@kicks) January 15, 2025
AJ Brown was reading the book Inner Excellence.
And it's not the first time he's had that book as reading material while sitting on the sideline. https://t.co/3QdlCoCFE7 pic.twitter.com/s0eXVbaVV2
— The Sporting News (@sportingnews) January 13, 2025
Following the playoff victory, reporters asked Brown about reading a book during a game, since it had never been seen before.
AJ Brown describing reading on the sideline, a book he brings to every single game… pic.twitter.com/LH2iIcW3L5
— StaceyDales (@StaceyDales) January 13, 2025
"It gives me a sense of peace, that's the book I bring to every single game, my teammates call it, 'the recipe,'" Brown said. "...A lot of mental parts about it, this game is mental... It's something how I refresh every drive, whether I score a touchdown or drop a pass, I always go back to that book every time to refocus."
Here’s the passage AJ Brown likes to read between drives to help him lock in 💯
(via @JamesPalmerTV) pic.twitter.com/AX54wAsZ76
— Kicks (@kicks) January 15, 2025
Now, on Friday, Brown actually got the chance to meet the author, Jim Murphy, who was at the Eagles Novacare Complex for an interview with ESPN reporter Sal Paolantonio.
AJ Brown met with Jim Murphy, the author of the book Inner Excellence today at the Eagles Novacare Complex for an interview with ESPN’s Sal Paolantonio.
📸 Sal Pal pic.twitter.com/nkbx72zSM0— John Clark (@JClarkNBCS) January 17, 2025
The two were seen chatting it up, and may have been saying mutual "Thank You's" as they evidently have helped each other out in their careers. For one, Brown's influence allowed Murphy's book to become one of the most read books in the country, while "Inner Excellence," seemingly helped the 3x All-Pro receiver on the field this season.
AJ Brown 2024 highlights set to the audiobook for Inner Excellence.
Is this what he's hearing in his head when he's cooking defenses???? pic.twitter.com/sz1Gz6XGSE
— Jeff McDevitt (@JeffMcDev) January 16, 2025
In 13 games, Brown had 67 catches for 1,079 yards to go with seven receiving touchdowns.
AJ Brown reacts to some of the negative reaction to him reading a book on the sideline
“None of that really matters…I’m going to continue to be myself. I’m not pretending, it’s not a facade…Who cares who don’t like it. I’m a 3x All-Pro”
AJ is 100% right about this: pic.twitter.com/yyJvIMDToe
— Eliot Shorr-Parks (@EliotShorrParks) January 15, 2025
As the Eagles are preparing for their upcoming NFL Divisional Round matchup vs. the LA Rams, Murphy will be able to watch his biggest fan in action, as Brown will take the field on Sunday, January 19 at 3:00 pm ET.
In view of seeing a prolific athlete reading his book during games, Murphy commented on the situation.
"I've never had a client or any pro athlete in the middle of a performance or middle of a game reading it... that's really neat," Murphy said. "I'm super excited for Eagles fans, the exact same thing that A.J. is learning and working on, they get to read it for themselves."
The author of Inner Excellence, Jim Murphy, comments on AJ Brown reading his book, Eagles fans reviews, and how it has become a best seller.
🎥: @CBSPhiladelphia | @1kalwaysopen_ https://t.co/axAgno1Pyn pic.twitter.com/5pZ2rzPGwY
— Philly Dawgs (@PHLDawgs) January 14, 2025
UPDATE: The AJ Brown Foundation has announced a new reading initiative to inspire the “next generation to embrace the power of reading and education”! 👏🏽 pic.twitter.com/cR5RVVHU4t
— Alex Holley (@AlexHolleyFOX29) January 14, 2025
Related: Fans React to A.J. Brown Reading Book on Sideline During Eagles, Packers Wild Card Matchup
