The Sheriff is taking on the cul-de-sac. Peyton Manning has joined forces with comedian Shane Gillis and musician Post Malone for a new Super Bowl commercial.
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Bud Light teased the ad in the weeks leading up to the Big Game but released the full version on Jan. 31. The clip features Gillis and Malone as the "Big Men on Cul-de-Sac," experts who are called upon to fix those boring neighborhood parties.
Dressed in appropriate "suburban dad" attire, they leap into action and take over the party planning. They invite the neighbors by launching cans of Bud Light with t-shirt cannons and then they show off a combination lawn mower-meat smoker.
Big Men on Cul-de-Sac know how to get the party started… and that’s exactly what they’re doing in our new Super Bowl LIX commercial pic.twitter.com/ikXx4o7Fod
— Bud Light (@budlight) January 31, 2025
Manning makes an appearance, also dressed in suburban dad attire, to join in on the fun. He says "This cul-de-sac is popping" and then asks about the custom beer cooler used by Gillis and Malone.
"It was easy getting into the BMOC role when I found out I'd be grilling steaks, drinking Bud Lights, and hanging out with Post Malone and Shane Gillis," Manning said in a statement.
"Getting to team up once again with Bud Light for Super Bowl LIX is an incredible honor — they always bring the good times and laughs, and this spot will definitely have fans wishing they could join this cul de sac."
Malone is no stranger to Bud Light ads. He has made frequent appearances in recent seasons as the beer company has taken full advantage of the time allotted for Super Bowl commercial breaks.
Gillis is a new addition to the fold. He joined the Bud Light family last year and began filming a variety of commercials.
Some focused on ethics in college football while others examined the different design choices used for specific products. For example, there are more chicken wings in beer commercials and more snakes in perfume commercials.
"Being in a Super Bowl commercial with Post and Peyton is cool," Gillis said. "The sketches with Bud Light last year were fun so being able to do this with these guys was great."
