Paige Spiranac is expanding her brand from viral golf influencer to sideline reporter.
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Photo by Roy Rochlin/Getty Images for Fanatics
Spiranac, who has millions of followers across Instagram, X, TikTok and YouTube, has been working with The Grass League, a startup Par 3 circuit billing itself as the first high-stakes league of its kind.
Been on the mic a lot lately and I’m loving it! pic.twitter.com/qF41fqVfyA
— Paige Spiranac (@PaigeSpiranac) August 31, 2025
Earlier this year the league announced Spiranac would join its front office in a leadership role, helping to shape long-term brand and content strategy. "The Grass League is breaking boundaries and pushing golf into an exciting new era," she said at the time. "This is a chance to be part of something innovative, competitive, and culture-shaping from the inside out."
🏈🏈 - https://t.co/xGe8owC70m pic.twitter.com/4i2WbGP0Lo
— Paige Spiranac (@PaigeSpiranac) September 2, 2025
In addition to that executive role, Spiranac has been on-site at league events serving as a reporter. This weekend she drew plenty of attention with her latest sideline look, posting on X: "Been on the mic a lot lately and I'm loving it!" Fans responded in kind, offering encouragement and the kind of reactions her social media has long inspired.
I’ll be on the course today with PGA Tour Live! Make sure to tune in here - https://t.co/o6DH0pn87p pic.twitter.com/otWUIQIc8R
— Paige Spiranac (@PaigeSpiranac) August 21, 2025
The Grass League has staged two events this year, with its championship finale set for December 5-6 in Tempe, Arizona. Spiranac has been featured at each stop and is expected to remain a prominent on-course presence as the league tries to grow its following.
Join me🔥 you’re missing out on so much content and can talk to me directly! Click here - https://t.co/xGe8owCEPU pic.twitter.com/4cDNXfeFyl
— Paige Spiranac (@PaigeSpiranac) July 14, 2025
For now, her work is drawing clicks the same way her swing videos always have — and The Grass League is betting she can do the same for their product.
