Front Row Motorsports is keeping some key sponsors in place for the 2026 season as it brings back the current three-driver lineup.
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According to press releases, Front Row Motorsports will reunite with MillerTech, Grillo's Pickles, and Aaron's Rent-to-Own during the 2026 season. These deals will be significant for all three drivers in the lineup — Noah Gragson, Todd Gilliland, and Zane Smith.
Aaron's will have a significant presence on Smith's No. 38 Ford Mustang as part of a multi-year deal. The company will return as a primary sponsor for 11 races next season, starting with the February race at EchoPark Speedway.
Aaron's schedule will also include Circuit of the Americas (March 1), Phoenix Raceway (March 8), Bristol Motor Speedway (April 12), Talladega Superspeedway (April 26), Michigan International Speedway (June 7), EchoPark Speedway (July 12), Richmond Raceway (Aug. 15), Daytona International Speedway (Aug. 29), Bristol Motor Speedway (Sept. 19), and the Charlotte Roval (Oct. 11).
We can’t wait for 2026 with @AaronsCo and Lucky Dog! pic.twitter.com/Fl3SJoWqga
— Front Row Motorsports (@Team_FRM) November 18, 2025
"We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith, furthering our legacy in the NASCAR community," said Cory Miller, CEO of The Aaron's Company.
"This collaboration not only strengthens our commitment to providing accessible rent-to-own solutions but also fuels our efforts to connect with fans across the country. We look forward to an exhilarating season and are proud to support Zane and the No. 38 team as we race towards victory."
Grillo's Pickles, the first of the sponsors to return, will expand its partnership in 2026. The company will return to Gilliland's No. 34 Ford Mustang while also adding Gragson's No. 4 Ford Mustang to the portfolio.
Grillo's is FRM.
We're excited to have @GrillosPickles back on board the #34 for 2026. pic.twitter.com/YeOusY0k4P
— Front Row Motorsports (@Team_FRM) November 14, 2025
The No. 34 Pickle Car will return at EchoPark Speedway in February. It will also compete at Charlotte Motor Speedway in May, San Diego in June, and Daytona International Speedway in August. Gragson's Pickle Car will show up for the spring race at Talladega Superspeedway.
"It's without a doubt that Grillo's Pickles has one of the most recognizable paint schemes on the track—the fans absolutely love it," Gilliland said. "They've brought a ton of energy to our race program and some incredible creativity with their paint schemes, especially the Snoeman and Hot Pickle cars.
"Our partnership has really grown into a friendship, and that's something special to me. Grillo's Pickles has made its mark within the NASCAR community, and I'm proud to have contributed to that and continue to be a part of it."
Charged up for another year ⚡️
Excited to have @MillertechX back for multiple races in 2026 on the No. 4 car! pic.twitter.com/3k0kJVezjF
— Front Row Motorsports (@Team_FRM) November 20, 2025
MillerTech will expand its partnership with Gragson after joining the Las Vegas native for three races last season.
This multi-year deal will see the battery company returning for the All-Star Race at Dover Motor Speedway, the June race at Pocono Raceway, and the August race at New Hampshire Motor Speedway.
"It means a lot to have MillerTech return to Front Row and the No. 4 Team," Gragson said. "Lester and the entire MillerTech family's continued support shows they believe in the direction we're heading, and I'm excited for what we've got lined up for the 2026 season."
