The JR Motorsports lineup is going to spend the foreseeable future enjoying a significant amount of roast beef sandwiches after scoring a multi-year sponsor.
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According to a press release, Arby's will make the move to JR Motorsports and Dirty Mo Media as part of a multi-year deal. The company will serve as a season-long associate partner of Justin Allgaier while also supporting three drivers as an eight-race primary sponsor.
Carson Kvapil, Sammy Smith, and Allgaier will all showcase Arby's schemes during the 2026 O'Reilly Auto Parts Series season as part of this multi-year deal.
Additionally, Arby's will join forces with Dale Earnhardt Jr. as part of a personal services agreement while making the move from Rick Ware Racing.
If you think MPH stands for Meats per Hour, you're gonna LOVE this! pic.twitter.com/UnkVIqNWMf
— JR Motorsports (@JRMotorsports) December 16, 2025
"It's an exciting opportunity to have Arby's partner up with our companies," said Earnhardt Jr. in a press release.
"Arby's is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I'm looking forward to how we can work together to continue to grow their business."
The first race featuring the Arby's scheme on the No. 1 Chevrolet will take place at Atlanta Motor Speedway on Feb. 21. Kvapil will kick off his four-race schedule with the restaurant chain, which also includes Rockingham Speedway, Texas Motor Speedway, and Chicagoland Speedway.
Smith will feature Arby's schemes on his No. 8 Chevrolet at Talladega Superspeedway, Naval Base Coronado (San Diego), and the Charlotte Roval. Allgaier will feature Arby's on his No. 7 Chevrolet at Darlington Raceway.
"We're thrilled to begin this multi-year partnership with JRM and Dirty Mo Media," said Jeff Baker, Chief Marketing Officer at Arby's. "Arby's has always been about delivering high-quality, impactful experiences with speed.
"Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways - both on and off the track. Plus, Arby's food makes everything better and can't wait to deliver with JRM and Dale Jr. all season long."
