A piece of NASCAR history is available on eBay for an unexpected reason. The CEO of GameStop, Ryan Cohen, is auctioning off the hood from Denny Hamlin's No. 20 GameStop/New Super Mario Bros. Wii Toyota Camry.
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This auction, which has six days remaining as of Thursday morning, is only for the hood from the stock car. It shows Mario's head. The photos from the auction show that the hood previously hung on an office wall.
Sixty-one people have placed bids for this New Super Mario Bros. Wii-branded hood. The current price as of Thursday morning is $5,600.
Denny Hamlin - GameStop / New Super Mario Bros. Wii (Toyota)
2009 Able Body Labor 200 (Phoenix International Raceway) #NASCAR pic.twitter.com/o1eSCKG3zi
— NASCAR Paint Schemes (@NascarPaint) November 12, 2018
This Nationwide Series — now O'Reilly Auto Parts Series — race took place on Nov. 14, 2009. It marked Hamlin's sixth of seven starts in the secondary NASCAR series.
The Virginia native won the pole for this race. He then led 91 0f the 200 laps, but he did not secure the win. Carl Edwards, the only other driver to lead laps in the race, took control with 105 laps remaining. He scored the win while Hamlin ultimately finished 12th. Though Hamlin kept the No. 20 clean, as the eBay listing shows.
Why is the GameStop CEO selling this piece of NASCAR history? It appears to partially be a publicity stunt. GameStop has submitted an offer to purchase eBay for $55.5 billion. The video game retailer is offering $125 per share in cash and stock, and it says it has received a commitment from TD Securities for $20 billion.
I’m selling stuff on eBay to pay for eBayhttps://t.co/REaITX9iXr
— Ryan Cohen (@ryancohen) May 6, 2026
Cohen, the billionaire who founded Chewy, later posted on X that he is selling items on eBay to help pay for the purchase of eBay. His account was then suspended. Although his items remain available.
The listings include a variety of items. There are coffee mugs, signs from GameStop retail locations, baseball cards, statues from video game franchises, and still-in-box copies of multiple video games. This includes copies of Super Mario Bros. and Super Mario Bros. 2.
