A commercial promoting a new golf driver has created a mess that neither Callaway nor Good Good Golf probably saw coming.
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The since-deleted video promoted the companies' co-branded driver and featured Good Good co-founder Garrett Clark and female golfer Alexis Miestowski.
In the controversial scene, Clark rushes toward Miestowski and shoves her to the ground after she reaches for his driver. He then stands over her and warns, "Do not touch my new driver."
The video was apparently intended as a parody of a horror movie. Instead, it generated widespread criticism from viewers who believed it made light of violence against women.
"Whoever approved this should be fired - horrible video," one viewer wrote on X.
Turns out, Callaway did approve it.
Callaway CEO Chip Brewer acknowledged that Good Good produced the commercial but that his company approved it before it was posted.
Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver. The video was deleted by Good Good Golf and Callaway late Friday.
Whoever approved this should be fired - horrible video. pic.twitter.com/rysM4He72Q
— My moms caregiver (@mymomcare) August 24, 2026
"That approval should never have happened," Brewer said in a statement. "Mistakes were made, and we are taking the matter very seriously."
Brewer apologized and said Callaway is "unequivocally against discrimination, domestic violence, or threatening behavior of any kind."
The fallout didn't end with an apology.
Callaway later ended its partnership with Good Good and announced a $1 million commitment to organizations working to prevent violence against women and support survivors. Good Good also stepped away as title sponsor of an upcoming PGA Tour event in Austin.
Clark apologized as well, calling it the "worst ad known to man" and saying he does not support domestic violence or abuse.
Whatever the companies intended, the message clearly didn't land that way. And one very expensive commercial disappeared almost as quickly as it arrived.
