San Francisco 49ers fullback Kyle Juszczyk apparently took his touchdown celebration a little too far for the NFL's liking.
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The league fined Juszczyk $14,926 for what it classified as an "offensive demonstration" during San Francisco's 35-13 victory over the Miami Dolphins, according to ESPN's Adam Schefter.
His offense? Pretending to chug a drink after catching a touchdown pass from Brock Purdy.
"Your imitation of chugging a beer constituted an offensive demonstration and could reasonably be construed as being in poor taste," the NFL wrote in its fine letter.
Juszczyk has appealed the punishment and offered a fairly reasonable explanation. The 10-time Pro Bowler said he regularly uses the celebration after touchdowns and first downs as a nod to his nickname, "Juice."
"And I don't even drink beer!" Juszczyk told ESPN in a text message.
Former NFL star J.J. Watt also questioned the league's interpretation.
"For a guy whose nickname is Juice, could it not be 'reasonably construed' that he is drinking ... stay with me here ... Juice?" Watt wrote on X.
This was Juszczyk's second fine through the opening two weeks of the season. He was previously docked $20,033 for impermissible use of his helmet while making a lead block for Christian McCaffrey during the 49ers' Week 1 win over the Los Angeles Rams in Australia.
That brings Juszczyk's early-season fine total to $34,959, pending the result of his latest appeal.
