Michael Jordan has continued to show his support for the next generation and their dreams. This time, he and the Jordan Brand have helped fund a major program at Morehouse College.
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According to a release from the university, Jordan and the Jordan Brand committed more than $1 million to fund scholarships and academic programming. This helped fund scholarships and programming for students focused on journalism and other sports-related fields.
This donation also helped lay the foundation for the creation of the Morehouse Multimedia Center, a state of the art facility that just celebrated its grand opening. This center is where the students will work on "creative productions, digital storytelling, sports broadcasting, podcasting, filmmaking, and projects developed with emerging media technologies."
Morehouse College expects its Multimedia Center to continue putting students on the path to greater careers. The program already has nearly 120 alumni working in media and sports.
"When we launched our journalism major in 2022, we envisioned a program grounded in the liberal arts where students engage the 'why' behind storytelling and social impact," said Mikki Harris, Chair of the Journalism in Sports, Culture, and Social Justice department and an associate professor at Morehouse.
"The generosity of Michael Jordan and Jordan Brand made it possible to expand our curriculum and build the Morehouse Multimedia Center as the practical complement to that vision. The Center serves as the bridge between critical thinking and professional practice for our students.
"Beyond the classroom, the Multimedia Center transforms how our faculty conduct and share research by providing multimedia tools to digitize scholarship and a digital platform that expands the reach and impact of our work to global audiences."
The donation to Morehouse College is far from the only example of the 23XI Racing co-owner supporting students through his brand. Another example is the Jordan Brand Wings Initiative, which provides opportunities to underserved youth through education, mentorship, and inspiration.
The last two seasons, 23XI Racing driver Tyler Reddick had a special Wings Initiative design on his No. 45 Toyota for a playoff races in Charlotte, North Carolina. The designs came from the minds of Charlotte-area students involved in the Carolina Youth Coalition and Rise2Impact foundations.
These students visited Airspeed, home of 23XI Racing, and they spent extensive time with Reddick and other members of the team. They took designs from shoes and paired them with input from Reddick. They then created a full livery for the Cup Series car while adapting to NASCAR rules.
"It was one of those things that is just going to be forever memorable for those students who experienced this program," Cameryn Rutlin, global communications and purpose director for Jordan Brand Wings, told FanBuzz during a sitdown in 2025.
"I mean, that facility itself is just jaw dropping and then when you bring in the fact it's like, 'Hey, you get to do this super cool project. Come up with a design for a freaking race car!'"
