Sixteen former college basketball players are suing the NCAA for use of their name, image and likeness in March Madness promos, as relayed by ESPN.
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The list includes former NBA guards Mario Chalmers and Jason Terry. Along with the NCAA, defendants consist of the Big East, Pac-12, Big Ten, Big 12, SEC, ACC and Turner Sports Interactive.
"Mario Chalmers, Sherron Collins, and other members of the 2008 Kansas Jayhawks National Championship men's basketball team have been paid nothing by the NCAA or its partner TSI for the continued use of their names, images and likenesses in promoting and monetizing March Madness," the lawsuit said. "The same is true for thousands of former NCAA athletes across all sports whose names, images, and likenesses are continuing to be displayed for commercial purposes by the NCAA, its member conferences, and its partners such as TSI."
