The college sports world is remembering a true giant, as longtime Wake Forest University figure Gene Hooks has passed away at the age of 98, with his son confirming the news.
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For generations of Demon Deacons fans, Hooks wasn't just part of the program. He helped build it.
Hooks first made his mark as an All-American third baseman in the late 1940s, helping Wake Forest reach the College World Series. He later played professionally for the Chicago Cubs before returning to the school that would define his life's work.
And that work was extensive.
Hooks served Wake Forest for more than three decades, including a 28-year run as athletic director from 1964 to 1992. During that time, the university saw tremendous growth across its athletic programs, including multiple national championships and conference titles.
But those who knew him say his impact went far beyond wins and losses.
Hooks was widely respected as a leader, mentor, and innovator. He played a key role in expanding opportunities in athletics and was instrumental in helping guide the university through important periods of change, including the integration of its sports programs.
Even after retiring, his presence remained.
Wake Forest honored him with its highest distinction, the Medallion of Merit, and his name continues to live on through the Gene Hooks Lifetime Achievement Award, given to those who reflect the values he stood for.
Integrity. Leadership. Service.
Those close to the program say that's what defined him.
And now, as the Wake Forest community reflects on his life, one thing is clear: Gene Hooks leaves behind a legacy that will not be forgotten.
