An Ohio company is trying to capitalize on the icon of a "depressed Michigan fan" with these shirts

Twitter was unkind to the Michigan Wolverines on the heels of a last-second loss to the Michigan State Spartans on Saturday afternoon. One fan in particular caught the wrath of the blogosphere, though, and now, that fan is immortalized in the form of a t-shirt design targeted toward Ohio State fans. Here's the original photo:

And here's the shirt:

These shirts are available at and, well, they are pretty incredible. Ohio State never misses an opportunity to delight in the misfortune of Michigan, and Saturday was a perfect window for the Buckeyes.

The "depressed Michigan fan" shirt is a brilliant marketing ploy, and for Michigan fans, he remains a sad reminder of the misery that happened in Ann Arbor on Saturday.