The Big 12 was shut out of the College Football Playoffs in its inaugural year (2014 season), but was able to put Oklahoma in the semifinals in 2015. The Sooners were thought to have barely made it in as the No. 4 seed and a lot of the criticism the past two years has been that the conference doesn't have a championship game because it's too small.
Apparently, the conference didn't quite get the memo and felt the need to hire a firm to find the information the fans have been screaming at them for two years.
Thanks for the super obvious information, Bob Bowlsby. This was not only a waste of time, but a super waste of money. The Big 12 really should be embarrassed by this.
