The Big 12 as a conference made almost $268 million in revenue for the fiscal year that ended in June 2015. That revenue represents a $40 million increase (about 17 percent) over the 2014 fiscal revenue. And the $268 million is almost 70 percent over the 2012 revenue.
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A lot of the boost was from the $32 million the conference made from bowl games and a lot of that surely came from having a team in the first College Football Playoff. The television revenue also rose about $8 million or six percent.
That doesn't quite compare to the SEC's insane revenue numbers though. The Southeastern Conference reported more than $527 million in total revenue for fiscal year ending Aug. 31, 2015. That's almost double the 10-team Big 12 conference for those keeping track at home.
You could certainly argue that this is just another reason the Big 12 needs to add teams to its conference. It would give them more revenue in potential bowl games and would give them another team that could make the CFP and make them even more money. But the Big 12 really doesn't want a conference title game in football it seems.
You want to know why there's SEC bias? Because the SEC makes a whole lot of money.
[h/t USA Today]
