HOUSTON, TX - SEPTEMBER 03: Greg Ward Jr. #1 of the Houston Cougars huddles with his offense in the first half of their game against the Oklahoma Sooners during the Advocare Texas Kickoff on September 3, 2016 in Houston, Texas. (Photo by Scott Halleran/Getty Images)

This one stat proves why Houston is the frontrunner for Big 12 expansion

Will this be what gets them into the conference?

It looks like the Cougars could be quite the money-maker for the Big 12 after all.

A fantastic Week 1 of college football is over, and we figured out at least one thing: the Houston Cougars are the real deal on the football field, as they took down No. 3 Oklahoma 33-23 on Saturday. Tom Herman and his team looked great, and they could be a real College Football Playoff contender.

The other thing we found out? The Cougars are a ratings draw as well, as the Houston-Oklahoma game drew a bigger rating in Houston than Sunday's Texas-Notre Dame did.

The Texas-Notre Dame game did draw more overall viewers nationally, but there is a key point here about Houston's drawing power. A lot of people have questioned if the addition of another Texas team would prove fruitful for the Big 12, but if Houston can really draw heavily in their local market — which is one of the Top 5 in the United States — then it will definitely be a worthy endeavor.

RELATED: Here's the play that helped Houston upset No. 3 Oklahoma

Can a contending Houston team do that continuously against AAC opponents? Probably not. But if they can do it against Big 12 opponents consistently, then that would prove to be a huge win for a conference that has had to worry about the SEC encroaching on their media territory over the past several years.