Dedicated Oregon fan shaves 'O' logo into his chest hair

This Oregon fan is really fired up for their game against Michigan State. I have nothing else to say to set this up, so here. Just look at it.

My first question is, why? Usually you see people shave logos into the hair on their head, but I guess to each their own. Also, I think it should be noted that this is an impressive amount of of body hair to be able to make the O that large and that clear.

Anyways, Oregon takes on Michigan State at 6:30.

(h/t The Score)