NEW YORK, NY - DECEMBER 27: The Boston College Eagles and Penn State Nittany Lions compete in the 2014 New Era Pinstripe Bowl at Yankee Stadium on December 27, 2014 in the Bronx borough of New York City. (Photo by Alex Goodlett/Getty Images)

College football's newest bowl game has the worst name of all-time, and it's not close

Advertising has become a part of college football's postseason. Most people got used to things like the Capital One Bowl and the Tostitos BCS National Championship Game. Most people probably didn't even bat an eye at something like the TaxSlayer Bowl or the Popeyes Bahamas Bowl.

But this new bowl might be a bit too much.

The NOVA Home Loans Arizona Bowl. Really, that's the name.

Just... no.