The Oklahoma State football team is ready to take it to another level. And if not the success of the program, then perhaps the earnings.
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Per veteran college football writer Trey Wallace of Outkick, the Cowboys will be sporting QR codes on the back of their helmets this season.
"In this new era of college athletics, teams across the country are trying to find ways to get their fans involved in fundraising, especially when it comes to revenue sharing that is on the horizon," Wallace wrote. "Some teams have decided to use tactics such as tailgate parties or their social media platforms to raise awareness, and money, for players on the roster.
"For Oklahoma State, the athletic department is trying something new, and that involves putting QR codes on the back of the football helmets for fans at home to scan. While this might sound difficult, being that you'll probably have to pause the game to actually get a good scan, it's an out-of-the-box approach that the Cowboys are trying."
That's not all, Wallace reported. The player will also have QR codes on their travel bags. "There will also be codes on the Oklahoma State football equipment truck, plus signage around the stadium for fans to be able to scan," Wallace wrote.
Oh boy. Whatever works, we guess.
"This is a revolutionary step forward to help keep Oklahoma State football ahead of the game," coach Mike Gundy said. "It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I'm thrilled about this opportunity for our players."
So, fans, get your scanners ready. Here come the 2024 Cowboys.
