Deion Sanders made Boulder the epicenter of college football for the first three weeks of the season. During that time, the Colorado Buffaloes head coach placed himself in the national spotlight, bringing celebrities to Folsom Field while putting together a new culture — one that millions tuned in each week to watch.
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While Colorado's season ended in disappointment, that didn't stop Coach Prime from grabbing headlines every week for his catchy phrases. When he wasn't taking opposing coaches' comments "personal," he was telling the world "We Comin'" while someone played his theme music for him.
Prime turned coaching into a fashion show every Saturday, too. His famous sunglasses were a hit among fans, and everything from his hoodies to his cowboy hats were statement pieces on the sidelines. You can't find his shoes sold commercially, but Deion recently rejoined Nike after years, and the plan is reportedly to relaunch his Nike Air Diamond Turf 3's — though you can still find his old Nike shoes on sites like eBay.
Below we've put together 15 items to help you make your Christmas list a certified Prime Time hit. So put the Prime in Amazon Prime and get shopping. As Sanders says, the perfect Colorado gift "ain't hard to find."
For the Deion Sanders Fan Wanting a Classic Look
Deion was constantly spotted wearing the hoodie-and-hat combo on the sidelines this season, and this one is a great piece to emulate that. It's perfect for a cozy around-the-house vibe or a night strolling around town.
For the Cold-Blooded Deion Sanders Fan
This jacket feels like something you'd actually see Coach Prime wearing on the sidelines. It's insulated and waterproof, so feel free to rock it in the snow.
For the Deion Sanders Fan Who Takes Things "Personal"
"It's personal" became a rallying cry this season for Sanders and the Buffaloes after Colorado State head coach Jay Norvell threw shade at Sanders by saying, "when I talk to grown ups, I take my hat off and my glasses off." Then Colorado beat the Rams 43-35 in one of the more thrilling games of the NCAA season.
For the Deion Sanders Fan Who Can Be Found Easily
"I ain't hard 2 find" was another favorite quote of Sanders this season, and he was often seen wearing a hoodie with the phrase on Colorado game days. Coach Prime gear ain't hard to find either, if you follow this list.
For the Deion Sanders Fan Who Loves His Smile
Seriously, it's just a big old image of Prime's face on a t-shirt. How can you go wrong with that? The image is actually from the first time Deion donned a Colorado hat at his introductory press conference on Dec. 4, 2022.
For the Deion Sanders Fan Who's Comin'
"We comin'" was what Sanders uttered after Colorado beat TCU in the Buffaloes' season opener. Despite coming off a one-win season a year ago, Colorado went on the road and beat a Horned Frogs team who had just played in the national title game against Georgia. The hype subsided shortly after that win, but if you ask Sanders, I'm sure he'd tell you Colorado is still comin' entering 2024.
For the Deion Sanders Fan Who Hates the Sun
Maybe you're like me and wear hats to block out the sun. Maybe you're like Deion and just like the way it looks on your head. Either way, this hat is the perfect complement to a Colorado hoodie.
For the Deion Sanders Fan Who Likes the Ugly Look
Generic ugly Christmas sweaters are OUT, and this ugly Colorado Christmas shirt is IN. Sure, it doesn't have Deion's face on it or anything, but it still makes for a great gift this holiday season. The only thing that could've made it uglier is if it was a picture of Colorado's offensive line play this season.
For the Deion Sanders Fan Who Really Wants to Be Coach Prime
Deion's sunglasses were the hottest item in college football this season. The only place you can get his official ones is on the Blenders Eyewear website, but this pair also from Blenders is a close second.
For the Deion Sanders Fan With an Inner Cowboy
Ah, yes. Another staple in Prime's wardrobe. Deion is so cool that he even made a cowboy hat look snazzy on the football field. This one is lightweight and can be worn at any occasion. Throw this in a look with the sunglasses and any Colorado gear and your friends will almost certainly know where you're drawing inspiration from.
For the Deion Sanders Fan Praying For a National Title
This Deion devotional candle is the perfect stocking stuffer for fans who'd like to bless the Colorado Boulders next season. Whether you're religious or not, it's a great item for an empty table or shelf. Maybe Sanders himself should light one and pray for some five-star recruits.
Cozy Colorado
Want to look like you play for Coach Prime but from the comfort of your couch? Boy do I have the gift for you. This wearable throw blanket is equal parts cozy as it is hilarious. But let's be honest, there isn't a better blanket to lounge around in while watching the game. Heck, you can even wear it to the game!
For the Deion Sanders Fan Looking to Jazz Up Their Car Bumper
Personally, I love a sticker like this to put on my water cup or laptop. Considering this one is under $8, it could be the perfect add-on to a Colorado-themed white elephant gift exchange.
For the Deion Sanders Fan Heading to the Gym
Made from Nike's Dri-FIT material, this official Colorado football shirt from Fanatics is as crisp as you're going to find. It's an easy shirt to pump iron or go for a jog in.
For the Deion Sanders Fan Who Can't Get Enough of Shedeur
Though he ended up being mocked for his watch flex celebration on numerous occasions, Shedeur Sanders proved he was the real deal in his first season at Colorado. This shirt portraying that celebration is a unique one that doesn't break the bank.