The Colorado Buffaloes are having massive success this season, improving to 2-0 with wins over TCU and Nebraska, and we have the Sanders family—head coach Deion, quarterback Shedeur, and safety Shilo—to point to, amongst others for that success.
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In addition to success on the field, the Sanders family trio has made their way into the latest KFC advertisement released Wednesday to promote KFC's new hot and spicy wings. They previously worked with the Sanders to promote chicken nuggets and the Fill Up Box.
Deion Sanders and his family recently starred in a new KFC commercial👀
Shedeur & Shilo Sanders are able to make money off the AD thanks to NIL🔥https://t.co/LNypjmOFog pic.twitter.com/UZewQErPsc
— On3 (@On3sports) September 13, 2023
This works out perfectly as the "mascot" for KFC is Colonel Sanders, and of course, this is the Sanders family. To appear in the commercial, Shedeur and Shilo signed NIL deals. The family works with SMAC Entertainment and Constance Schwartz-Morini for all things endorsements.
In the commercial, Shedeur is eating wings over the white carpet, which his sister mentions. The camera then pans to Deion and Shilo, looking at the "Sanders Playbook." After putting the playbook down, Deion and Shedeur look at each other, and the Buffaloes starting quarterback says, "When you're like me, you can do that."
Shilo then says, "I never do that," as Deion and Shedeur continue staring each other down.
Deion pipes in and says, "Cut me the bulljunk and give me one of those wings."
The commercial finishes with Deion's mom, Connie Knight, saying, "mmmhmmm."
It's a fun commercial that shows the whole Sanders family and props up the two Buffaloes football players at the seasons they're having.
This year, Shedeur is completing 76.7 percent of his passes for 903 yards and six touchdowns. He also has a rushing touchdown.
For Shilo, he's allowed seven receptions on nine targets for 93 yards and no touchdowns.
The Buffaloes host in-state rival Colorado State on Saturday, September 16, as they look to improve to 3-0 before taking on Oregon and USC.
