BOULDER, COLORADO - OCTOBER 13: Shedeur Sanders #2 of the Colorado Buffaloes walks into the locker room before the game against the Stanford Cardinal at Folsom Field on October 13, 2023 in Boulder, Colorado.
Photo by Justin Tafoya/Getty Images

Shedeur Sanders Is Getting Roasted for Selling Merch at Halftime of Stanford Collapse

Week 7 of the college football season saw a massive comeback as the Stanford Cardinal erased a 29-0 halftime deficit against the Colorado Buffaloes. Speaking of halftime, Buffaloes quarterback Shedeur Sanders must've thought the game was in the bag because, during that time, he posted links on his Instagram story selling merchandise.

Shedeur, the son of head coach Deion Sanders, posted a picture on his Instagram story with graphics for Shedeur Sanders Colorado Buffaloes underwear and a hoodie with a link to

Now, it's not confirmed that Shedeur posted it. Still, either way, it's not a great look, considering the Buffaloes were outscored 36-7 in the second half and lost in double overtime — which included an interception from the Buffaloes' signal-caller.

Stanford roared back, thanks to the performances of quarterback Ashton Daniels and wide receiver Elic Ayomanor.

Daniels completed 27 of 45 passes for 396 yards and four touchdowns. Ayomanor caught 13 passes for 294 yards and three touchdowns — a massive performance.

On social media after the game, Coach Prime said, "It's No way we can be satisfied with what we see, what we know to be true, what we think, what we expect & what we need. We've got to get out our own way, out of our simple minds & Believe that we can have it. You've got to Believe in the Impossible right now. #CoachPrime"


Immediately after the game, Coach Prime said he asked his players in the locker room, "Are they in love with this game or are they in like with it?"

The Buffaloes now head into a bye week. They'll face UCLA, Oregon State, Arizona, Washington State and Utah to close out the year. They remain two wins shy of being bowl-eligible and have three ranked opponents ahead of them — UCLA, Oregon State and Utah — while Arizona is 4-3 and Washington State is 4-2 after Week 7.

MORE: Deion Sanders Breaks Social Media Silence on Colorado's Collapse vs Stanford