Hugh Freeze taught Ole Miss players a lesson by holding his own funeral

Ole Miss coach takes a dark and unusual approach to motivate his players

Hugh Freeze has garnered a lot of attention since landing at Ole Miss in 2012—-some good, more than a bit of it bad.

We're not exactly sure what to file this latest one under.

Freeze said Tuesday that he staged his own funeral recently as a psychological exercise, of sorts, to bring his team closer together.

"I created a funeral scene for me and showed it all our players. The whole purpose is understanding whatever you believe drives your behaviors, and your behaviors drive your performance, and your performance will give you some result," Freeze said. "We need to work backward. You need to say, 'This is the result I really want, now are my beliefs and my behaviors going to get me that result?' So I created my funeral scene. A lot of that had to do with the events of these past few weeks (the death of six Oxford residents in a plane crash). It's coming. It happens. We don't know when it happens, but we won't cheat death."

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Freeze said he told his players what he'd like his wife and kids to say about him at his funeral, as well as his players.

It's a strange approach, but when you look at the Rebels' 2016, you can understand Freeze throwing everything but the kitchen sink at his players to motivate them. Ole Miss opens against No. 4 Florida State and barely gets a chance to catch its breath before dates with No. 1 Alabama, No. 18 Georgia and No. 5 LSU.