Brock Lesnar's first title defense to come at the dumbest named PPV in WWE history

This is a bold strategy.

Brock Lesnar won the WWE Raw Universal Championship at WrestleMania 34 against Goldberg in what turned out to be a very entertaining, short affair.

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However, Lesnar is on a part-time schedule, and the Beast Incarnate is already missing the first Raw-exclusive WWE PPV during his title run 'Payback', which takes place this Sunday. More information as to when Lesnar is going to defend the title has been released, though, and it will reportedly take place in Dallas, TX. in July at a brand new PPV called 'Great Balls of Fire'.

The PPV's name has been rumored to be 'Bad Blood' for sometime now, but it appears WWE decided against bringing the old name back and went with this instead.

Via WrestleZone:

"The Beast Incarnate will defend his WWE Universal Championship for the first time since taking it from Bill Goldberg at WrestleMania, in a brand new pay-per-view event called WWE Great Balls of Fire. Goodness gracious - that really is the name of the show."

It's interesting that WrestleZone is reporting this will be the first title defense for Lesnar since winning the belt, which would end up being three months after his original WrestleMania victory.

The name of the PPV is an odd, long choice for the company, and one would bet that it won't be well-received at all.

'Great Balls of Fire' will take place on July 9 in Dallas, TX at the AA Center.