Grace Charis is already one of the most recognizable faces in golf's social media world. Now, she's bringing her signature flair to fairways everywhere with her very own apparel line.
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The 24-year-old influencer and self-proclaimed "favorite golf girl" has officially launched Dialed Golf, a lifestyle brand that blends performance gear with personality. The line, which includes golf shirts, hoodies, hats, ball markers, and tees, is designed for what Charis calls the "new generation of golfers," or players who love the game but aren't afraid to have fun with it.
"Golf is more than a sport; it's a way to see the world, meet new people, and push yourself to new limits," Charis told Forbes in a recent interview. "With Dialed Golf, we're creating apparel that represents that mindset—gear that's functional, stylish, and made for those who want to experience everything golf has to offer."
Charis picked up golf just five years ago during the COVID-19 pandemic. What began as a quarantine hobby turned into a full-blown obsession — and eventually, a social media empire. She now boasts over 3.7 million Instagram followers, 3 million on TikTok, and another 1.5 million on YouTube.
Her golf game has evolved, too. A near-scratch golfer who plays five rounds a week, Charis is most confident off the tee, though she admits putting is still a work in progress.
"I struggled really hard with the driver early on," she said. "But I worked really hard to make that a key skill."
Charis takes inspiration from players like Viktor Hovland and Lexi Thompson and credits her athletic background — especially surfing — for her on-course stamina.
"Glutes are very important in the golf swing," she said. "Surfing keeps you engaged with your surroundings. So does golf."
Despite her rise, Charis says she didn't just stumble into success.
"You can't fake it to make it," she said. "I really put in the time. I wasn't just doing it for likes."
With Dialed Golf, she's now putting her name behind a brand that's every bit as driven and approachable as she is.
