Grace Charis? In Hawaii? Makes sense. After all, many will tell you the golf influencer has a thing for beauty. She admitted as much, calling the Royal Hawaiian Golf Club in Honolulu County the best place to take her game.
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"My favorite course to play is Royal Hawaiian... stunning views!!" she wrote on X. "I always remember to bring a case of balls bc the jungle rough here is brutal hahah."
No question, the Royal Hawaiian makes for a worthy backdrop. But Charis wasn't just there to soak up the scenery. She's also been busy building something, and not just her swing. The 24-year-old has officially launched Dialed Golf, a lifestyle brand that aims to mix performance gear with personality.
The line includes golf shirts, hoodies, hats, ball markers, and tees, all designed with what Charis calls the "new generation of golfers" in mind — players who love the game but aren't afraid to bring a little fun to the fairways.
"Golf is more than a sport; it's a way to see the world, meet new people, and push yourself to new limits," Charis told Forbes in a recent interview. "With Dialed Golf, we're creating apparel that represents that mindset — gear that's functional, stylish, and made for those who want to experience everything golf has to offer."
Charis took up golf during the pandemic. What started as a quarantine hobby quickly became a full-blown obsession and eventually, a massive social media following. She's now sitting at more than 3.7 million followers on Instagram, 3 million on TikTok, and another 1.5 million on YouTube.
She's also gone from beginner to near-scratch. Charis plays five rounds a week and says she's most confident off the tee. Putting, she admits, is still coming along.
"I struggled really hard with the driver early on," she said. "But I worked really hard to make that a key skill."
She draws inspiration from pros like Viktor Hovland and Lexi Thompson and credits her background in surfing for her power and stamina on the course.
"Glutes are very important in the golf swing," Charis said. "Surfing keeps you engaged with your surroundings. So does golf."
For all the views, viral clips, and branding success, Charis is adamant that none of this happened by accident.
"You can't fake it to make it," she said. "I really put in the time. I wasn't just doing it for likes."
