Grace Charis is taking her golf game — and her brand — in a new direction.
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The social-media star, best known for her viral slo-mo swing videos and more revealing fits, has launched a new apparel line called Dialed Golf. And yes, it's a shift: more covered-up, more performance-driven, but still plenty stylish.
Charis has built a massive following since picking up golf during the pandemic. More precisely, that's 3.7 million followers on Instagram, 3 million on TikTok, and 1.5 million on YouTube. Now she's trying to channel that reach into something beyond content, aiming to carve out a space as both athlete and entrepreneur.
With Dialed Golf, Charis says she wants to redefine what it means to be a modern golf influencer, with gear made for players who care as much about the experience as the scorecard.
The launch collection includes polos, hoodies, pullovers, V-neck wool sweaters, tees, hats and visors, priced between $40 and $120.
"Golf is more than a sport; it's a way to see the world, meet new people, and push yourself," Charis said, via Golf Monthly. "With Dialed Golf, we're creating apparel that represents that mindset — functional, stylish, and made for those who want to experience everything the game has to offer."
The brand is leaning into storytelling too, sharing golf experiences, cultural moments, and community vibes that make the sport more lifestyle than scoreboard.
In other words: less flash, more fit. But with Grace Charis still at the center of it, don't expect the personality — or the followers — to fade anytime soon.
