Paige Spiranac was once known as a standout college golfer at San Diego State. These days, she is better known as one of the sport's most influential personalities, and she continues to find new ways to expand her role in golf.
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Spiranac got a high-profile opportunity this week at the Tour Championship, the PGA Tour's season finale and home of the $10 million FedEx Cup payout. Her appearance marked another step in what looks like a steady move from social media influencer to on-air presence.
Of course, Spiranac's online reach is already massive. She has more than 4 million followers on Instagram, 1 million on X, and another 1.7 million on TikTok. That following dwarfs most of her peers in the golf media world, including CBS Sports reporter Amanda Balionis, who has 355,000 Instagram followers. Even CBS Sports itself has less than half of Spiranac's reach.
I’ll be on the course today with PGA Tour Live! Make sure to tune in here - https://t.co/o6DH0pn87p pic.twitter.com/otWUIQIc8R
— Paige Spiranac (@PaigeSpiranac) August 21, 2025
Balionis, who jokingly addressed the situation on Instagram by saying, "I leave for two weeks... give me a few more years before you come for my job @_paige.renee," has been one of the most recognizable reporters on PGA Tour coverage. But Spiranac's ability to generate attention and bring in a younger demographic has made her an attractive figure for golf outlets looking to broaden their audience.
New Grass League 2v2 match! I’m on the mic. Click here to watch - https://t.co/mEcD70GmFS pic.twitter.com/HHA9OZD2a4
— Paige Spiranac (@PaigeSpiranac) August 18, 2025
Spiranac has already been working on her craft. She has provided commentary for the Grass League, a new par-3 golf circuit, and appeared in smaller-scale broadcasts to get comfortable in front of the camera. She also made a cameo in Happy Gilmore 2 and has leaned into a relatable, self-deprecating style that contrasts with the sometimes stuffy world of golf coverage.
There’s so many fake accounts out there of me! The only place you can chat with me directly is here - https://t.co/xGe8owC70m pic.twitter.com/sVDzwUw6AQ
— Paige Spiranac (@PaigeSpiranac) July 31, 2025
There is precedent for influencers crossing over. Popular golf outlets like "No Laying Up" have partnered with NBC Sports, while former Barstool personality Dan Rapaport is featured on Netflix's Full Swing. Spiranac's brand and following are bigger than either, and her presence could easily help raise interest in events that often struggle to hold viewers' attention.
New YouTube video! I help you get out of a golf slump and today we are tackling golf course anxiety! How to bring your range game to the course⛳️ watch here - https://t.co/Ns1HzNV6QO pic.twitter.com/CDMFYjQaqX
— Paige Spiranac (@PaigeSpiranac) July 24, 2025
Whether she becomes a permanent part of PGA Tour coverage remains to be seen. But when it comes to making golf feel accessible and entertaining, few people are doing it better than Spiranac right now.
New YouTube video is out! I created a new series called Slump Buster where I help you get out of your golf slump⛳️ Click here to watch - https://t.co/y0UjlI6SyH pic.twitter.com/iqkP48nHh4
— Paige Spiranac (@PaigeSpiranac) July 17, 2025
