FOX unveiled its new ticker for its NASCAR broadcasts, and it was met with plenty of criticism after its initial debut.
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Thanks for taking up 1/3 of my television screen and trying to fix something that wasn’t an issue. Make the dumb thing horizontal at the top or bottom.
— Ben (@BenLindemulder) February 20, 2018
https://twitter.com/KrazeeDD/status/965317494939398144
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https://twitter.com/JudyThornhill/status/965065226789031936
@fox_nascar put the ticker back on top. Everyone bought widescreen TV s for a reason.
— D J Junk (@Danial2448) February 11, 2018
FOX made a few changes to it, and they made it more translucent during the Daytona 500. But fans hoping for a change to a horizontal ticker are out of luck, according to Adam Stern of the Sports Business Journal.
.@FOXSports execs said on Sunday that they plan to stick with the new vertical ticker during NASCAR coverage and think that people who initially don't like it will adjust/enjoy it in time.
— Fox did alter the ticker slightly after its initial debut by making it more translucent. pic.twitter.com/oCrgAlycSV
— Adam Stern (@A_S12) February 20, 2018
FOX is banking on fans getting used to the graphic, and most will probably grow accustomed to it over time. Fans usually don't like change when it comes to a broadcast, but it's possible the criticism dies down as the season continues.
It probably wasn't the best idea to have the vertical ticker since it takes up so much room. It worked better horizontally, but the more translucent version of the ticker works a little better.
Perhaps FOX will change it back next season if the criticism continues, but fans will have to get used to it for now.