With Green Bay Packers QB Aaron Rodgers busy preparing for the Dallas Cowboys in the NFC Divisional round of the playoffs, State Farm needed a fill-in actor to portray the quarterback in its wildly successful Discount Double Check commercials. Thankfully for the insurance company, British comedian Tom Wrigglesworth looks eerily similar to No. 12.
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In the commercial, Wrigglesworth plays Rodgers and fools everyone that encounters the "quarterback," playing to the whole premise of State Farm's slogan "it pays to double check." He autographs a football for same fans and signs it as "Aaron Wroggers," goes on a date and pretends to be Rodgers and gets a fan apprehended by police because the guy just wants his favorite player to notice him banging on the glass at the restaurant. It's a brilliant marketing campaign and I tip my cap to whomever came up with this idea.
