Dallas Cowboys snagged the NFC East Division crown last season, and won its Wild Card contest against the Detroit Lions before dropping a 26-21 loss to the Green Bay Packers in the Divisional round on a brutal fourth-down call.
With most of the team returning for another try in 2015, Cowboys owner Jerry Jones is straying away from talks of a Super Bowl appearance, per ESPN.
"I'm going to keep avoiding it this year," Jones said. "I think that we certainly have reason to be optimistic because of frankly, we can look at the way our team evolved last year. We can look at some of the circumstances that individually, with players as well as with the team, as well as parts within the team. If we can see how that worked last year and gave us some success, it's not hard to project and say, 'Boy, if we could do that last year, maybe we can get some more of that this year and have that kind of success.'
"That's not hard to do because the guys who are tasting it experienced it last year. Those players are in camp. We're not having to sit here and talk to guys about how it was in 1990 or in 2002."
Wide receiver Dez Bryant is not as cautious, claiming his team "Super Bowl ready," in July.
