Taylor Swift, Simone Biles and Taylor Lautner all have something in common: They've all worn custom NFL team jackets made by Kristin Juszczyk, the wife of San Francisco 49ers veteran fullback Kyle Juszczyk.
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Ever since Swift was shown on a broadcast wearing the jacket and cheering on her boo — Kansas City Chiefs tight end Travis Kelce — against the Miami Dolphins in the playoffs, Kristin's work has had social media buzzing.
With the NFC and AFC conference championships set to take place — pitting the 49ers against the Detroit Lions, and the Chiefs against the Baltimore Ravens — it seems as if everyone on the sidelines wants a piece made by Kristin. So just who is this talented woman combining fashion and football?
Kristin Juszczyk's Jackets Have Earned Her Serious Attention
Photo by Lachlan Cunningham/Getty Images
Kristin has been making custom outfits all season for her husband's teammates, such as Brandon Aiyuk and Deebo Samuel. But it wasn't until the world's biggest pop star donned her masterpiece at Arrowhead Stadium that everyone started paying attention to Kristin.
With the help of Kyle, who was on X letting fans know his wife was the creator behind the puffer jacket, Kristin gained more than 500,000 followers on Instagram. Swift's jacket features Kelce's jersey number, No. 87, all over it.
She’s an absolute star! https://t.co/2EzmMZrMfD
— Kyle Juszczyk (@JuiceCheck44) January 14, 2024
Kristin explained that after making a similar jacket for Patrick Mahomes' wife, Brittany Mahomes, she decided to "shoot her shot" by making Swift one and sending it her way. And when a mega celebrity such as Swift — who has 280 million followers on Instagram and a fan base more dedicated than any — showed off what Kristin created, it makes perfect sense why Kristin became a household name overnight.
No one was happier to see that than Kyle.
"[It was] just pure joy," Kyle told ESPN. "Just to see her get that recognition. She's been grinding for years now, working so hard. So, I was so happy to see her get her stuff out there, everybody sees it and people recognize that it was hers."
Of course, Swift wasn't the only celebrity this talented seamstress made an outfit for. She showed her followers how she created a one-of-a-kind puffer jacket for Simone Biles, the most decorated gymnast of all time, in support of her husband, Green Bay Packers safety Jonathan Owens.
Her playoff tear continued when she made a custom Detroit Lions jacket for Lautner, who famously played Jacob Black in the "Twilight" movie series. Lautner was clearly proud of the jacket, which featured Lions defensive end Aidan Hutchinson's name on it. The Lions went on to beat the Los Angeles Rams for their first playoff win since 1991.
Maybe Kristin's jackets are good luck, too. Even Kristin herself took note that when her outfits have been worn by others in the playoffs, the teams they're supporting have gone 3-0.
When Kristin's work made its way to the sidelines on Olivia Culpo, the former Miss Universe who is engaged to 49ers star running back Christian McCaffrey, San Francisco won its matchup against the Packers in the divisional round.
VERY COOL: Christian McCaffrey’s fiancé Olivia Culpo’s outfit was made by his teammate Kyle Juszczyk’s wife Kristin.
The jackets and now this, @krisjuszczyk need a deal with the league🔥
(Via @NBCS49ers, @JuiceCheck44)pic.twitter.com/iKJ2W6trqe
— MLFootball (@_MLFootball) January 21, 2024
All of this attention has brought plenty of opportunities Kristin's way. Kyle said she's heard from every media outlet possible and was most excited when Vogue reached out. She's also reportedly in talks with the NFL to turn her work into official league merchandise.
For now, though, she's putting those opportunities on pause to watch Kyle attempt to win a Super Bowl.
Kyle and Kristin Juszczyk Met in Baltimore
Kyle and Kristin reportedly met in 2014 while Kyle was playing for the Baltimore Ravens, the team that drafted him out of Harvard in the 2013 NFL Draft. At the time, Kristin was studying at Towson University in Maryland.
The eight-time Pro Bowler and one-time first-team All-Pro fullback wound up proposing, and the two married in 2019.
Kristin was originally in real estate. But when Kyle signed a five-year, $27 million deal with the 49ers in 2017, she moved to California with him and changed careers. And, thus, her fashion career was born.
She started a brand called Origin and devotes a ton of time to her work. Kyle said she can spend as much as 20 hours on one jacket, and he's awakened in the middle of the night to find his wife hard at work with the sewing machine.
All that effort has certainly not gone unnoticed, but Kristin's work isn't done. The 49ers have a date with the Lions in the NFC Championship Game. Of course, if they'd like to win, they know whose creations they need to wear. Just call Kristin.
