The Bad Bunny halftime show wasn't just a flex for younger fans. It was a strategic move by the NFL. This league isn't just chasing ratings anymore. It's chasing the world.
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Before Sunday's kickoff, NFL commissioner Roger Goodell made it clear the league still has international expansion on the table. Not just more games. Actual teams.
"I don't take international expansion off the table. I think that's very possible someday," Goodell said in an interview with Westwood One, via Sports Business Journal.
It's not the first time he's hinted at this. London games have been around since 2007. Germany's now in the mix. Mexico's waiting for a return. At one point, Goodell even floated the idea of an entire European division. Not a one-off. A full-on four-team division.
That would mean expansion. From 32 teams to 36. Maybe even 40. If Europe gets a division, why not give the Pacific one too? Teams in Japan. China. Maybe even Australia.
It's the 100-year vision. And it's already 20 years in.
A global NFL doesn't just grow the game. It supercharges the money machine. Billion-dollar league? That's just the warm-up. They're thinking trillions.
