The NFL is now coming to a streaming giant on what many consider to be the best day of the year. That would be none other than Netflix and Christmas, respectively.
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The news broke on Wednesday, the same day the NFL was set to release its entire regular-season schedule. Two of those games will be broadcast on Netflix — and for at least each of the next three years.
Per CNBC:
"Terms of the deal were not disclosed, but people familiar with the matter said Netflix will pay in the ballpark of $75 million per game. Spokespeople for the NFL and Netflix declined to comment."
Netflix will hire its own announcers and analysts for games, with perhaps some working in a studio for a halftime show, as well as pre- and postgame shows. But all of that is very much up in the air for now, it seems.
Interestingly, the NFL just recently started carrying Christmas Day games, stealing the NBA's holiday thunder. NBA ratings don't compare to those of the NFL. Few do, actually.
"Now, Netflix will stream games for the most-watched U.S. sports league, at a time when it is trying to boost profits by raising subscription prices, pushing users toward an ad-tier membership and cracking down on password sharing," CNBC wrote.
"The games could give Netflix a major draw for advertisers. The three Christmas Day NFL games averaged 28.68 million viewers last year, according to Sports Media Watch."
This could be the first of many attempts to show live sports for Netflix, which just recently streamed the Tom Brady roast live.
